Update homepage

Tweak the information on the homepage to sell Apertis a bit better. Ensure the
links are the best ones that we can provide.

Signed-off-by: Martyn Welch <martyn.welch@collabora.com>

content/_index.md

@@ -23,7 +23,13 @@ aliases = [
 +++
 
 {{% introduction %}}
-Apertis is a versatile [open source infrastructure]({{< ref "platform-guide.md" >}}) tailored to the automotive needs and fit for a wide variety of electronic devices.  Security and modularity are two of its primary strengths. Apertis provides a feature-rich framework for add-on software and resilient upgrade capabilities. Beyond an operating system, it offers new APIs, tools and cloud services.
+Apertis is a versatile
+[open source infrastructure]({{< ref "platform-guide.md">}}), fit for a wide
+variety of electronic devices, with a history within the automotive industry.
+Security and modularity are two of its primary strengths. Apertis provides a
+feature-rich framework for add-on software and resilient upgrade capabilities.
+Beyond an operating system, it offers tools and cloud services to optimise
+development and increase reliabilty.
 {{% /introduction %}}
 
 {{% homepage-column-set %}}
@@ -31,24 +37,31 @@ Apertis is a versatile [open source infrastructure]({{< ref "platform-guide.md"
 {{% homepage-column %}}
 ## Production Friendly
 
-#### Apertis aims to accomplish the following goals:
+#### Apertis provides suitably licensed, tested releases.
 
-Ensure that all the software shipped in Apertis is open source or at least freely distributable, so that downstreams are entitled to use, modify and redistribute work derived from our deliverables.
+Apertis aims to accomplish the following goals:
 
-Ensure that Apertis images targeting devices (such as target and minimal), are not subject to licensing constraints that may conflict with the regulatory requirements of some intended use cases.
+Ensure that all the software shipped in Apertis is
+[open source or at least freely distributable]({{< ref "license-expectations.md" >}}),
+so that downstreams are entitled to use, modify and redistribute work derived
+from our deliverables.
 
-Apertis is primarily licensed under the Mozilla Public License Version 2.0, with images and documentation licensed under CC BY-SA 4.0.
+Ensure that Apertis images targeting devices (such as target and minimal), are
+not subject to licensing constraints that may conflict with the regulatory
+requirementt of some intended use cases.
 
-For more information see [Open source License expectations]( {{< ref "license-expectations.md" >}} ).
-
-Apertis undergoes regular [automated and manual testing](https://qa.apertis.org) on the [reference hardware]( {{< ref "/reference_hardware/_index.md" >}} ) with [publicly available results](https://lavaphabbridge.apertis.org).
+Apertis undergoes regular
+[automated and manual testing](https://qa.apertis.org) on the
+[reference hardware]( {{< ref "/reference_hardware/_index.md" >}} ) with
+[publicly available results](https://lavaphabbridge.apertis.org).
 
 {{% link-box %}}
 #### Further Links
 
 * [Policy documentation]( {{< ref "policies" >}} )
-* [Quality assurance]( {{< ref "/qa/_index.md" >}} )
+* [Test Definitions](https://qa.apertis.org)
 * [Test results](https://lavaphabbridge.apertis.org)
+* [Quality assurance]( {{< ref "/qa/_index.md" >}} )
 {{% /link-box %}}
 {{% /homepage-column %}}
 
@@ -56,21 +69,27 @@ Apertis undergoes regular [automated and manual testing](https://qa.apertis.org)
 {{% homepage-column %}}
 ## Frequent Releases
 
-#### The overall goal is for Apertis to do a yearly product release. 
+#### A fresh stable version of Apertis is released yearly.
 
-A product release is intended to both be based on the most recent mainline kernel LTS release and the current Debian stable release. Since Debian releases roughly once every two years, that means that there will typically be two Apertis product releases based on a single Debian stable release. With Linux doing an LTS release on a yearly basis, each Apertis product release will be based on a different (and then current) Linux kernel release.
+Each [Apertis release]({{< ref "release-flow.md#apertis-release-flow" >}}) is
+based on the most recent mainline kernel LTS release and the current Debian
+stable release. Since Debian releases roughly once every two years, that means
+that there will typically be two Apertis product releases based on a single
+Debian stable release. With the Linux kernel providing an LTS release yearly,
+each Apertis product release will be based on a different (and then current)
+Linux kernel LTS release.
 
-The standard support period for each Apertis product release is 7 quarters. In other words from the initial release at the end of Q1 until the end of the next year. 
-
-For more information, see [Release flow and product lines]( {{< ref "release-flow.md" >}} ).
+The standard support period for each Apertis stable release is 7 quarters. In
+other words from the initial release at the end of Q1 until the end of the next
+year.
 
 {{% link-box %}}
 #### Further Links
 
+* [Release Schedule]( {{< ref "releases.md" >}} )
 * Current stable release: [v2021.1]( {{< ref "/release/v2021.1/releasenotes.md" >}} )
 * Current old stable release: [v2020.5]( {{< ref "/release/v2020.5/releasenotes.md" >}} )
 * Current development release: [v2022dev2]( {{< ref "/release/v2022dev2/releasenotes.md" >}} )
-* [Further releases]( {{< ref "releases.md" >}} )
 {{% /link-box %}}
 {{% /homepage-column %}}
 
@@ -78,9 +97,20 @@ For more information, see [Release flow and product lines]( {{< ref "release-flo
 {{% homepage-column %}}
 ## Developer Ready
 
-#### Apertis provides a number of [pre-built images]({{< ref "download.md" >}}) for Intel (64-bit) and ARM (32-bit and 64-bit) for evaluation on one of the Apertis [reference hardware]( {{< ref "/reference_hardware/_index.md" >}} ) platforms. 
+#### Ready to use infrastructure, automation and images.
+
+Apertis provides infrastructure which is configured to enable a
+[highly automated, optimised workflow]({{< ref "workflow-guide.md" >}}), with
+CI pipelines performing automated testing and packaging.
+
+To facilitate evaluation of Apertis and to provide a foundation for further
+development, Apertis provides a number of
+[pre-built images]({{< ref "download.md" >}}) for Intel (64-bit) and ARM
+(32-bit and 64-bit) for use on the Apertis
+[reference hardware]( {{< ref "/reference_hardware/_index.md" >}} ) platforms.
 
-Additionally Apertis provides an SDK image to simplify development for the platform.
+Additionally Apertis provides an SDK image to simplify development for the
+platform.
 
 ![The Apertis SD](/images/vm-sdk.png)